The time has come to look beyond customer service. A satisfactory engagement process, whether digital or human-centric, is now to be expected. In order to stand out and truly establish a game-changing emotional connection, the concept of Deep Customer Care has to be integrated into every aspect of the engagement journey.
Conventional customer service can be a curated, almost scripted response, delivering a standard corporate interaction. Deep Customer Care, on the other hand, dispenses with pre-defined parameters and looks to ensure every brand journey is bespoke and goes above and beyond expectations. This is not, however, some theoretical, unattainable pinnacle; instead, it is a robust, actionable reality, underpinned by a cohesive route to consistency.