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Earlier this month, I attended the Laurence A. Baiada Center for Entrepreneurship’s conference, “Building a Fan Base: Lifting Your Business to Stardom.” The conference was held at World Cafe Live so I assumed it would be a different kind of party.

And it was. The mash-up of music and a panel discussion made me want to shout.

The moderator, Mark Loschiavo, executive director of the Baiada Center, posited “jazz as a metaphor for entrepreneurship.” He drew parallels between musicians and entrepreneurs. To grow a business worth shouting about, entrepreneurs must move beyond customers to a fan base. Fan is broadly defined to include partners, investors, suppliers, mentors and advisers.

 

To read the full, original article click on this link: [email protected]: For a Pitch that Rocks, Add Music

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