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EquityNet

Startup Risk Calculator reveals business risks, provides probability of success, offers strategies to increase likelihood of success

FAYETTEVILLE, AR – November 5, 2012 – EquityNet (www.equitynet.com) announced today the debut of their free Crowdfunding Tools. The release of a Startup Risk Calculator is the first in a series of free crowdfunding tools and will be followed soon by a free Business Valuation Calculator.

The Startup Risk Calculator helps entrepreneurs identify and evaluate business risk and calculates the probability of whether a business will succeed or fail. Free, fast, and easy, the Start Risk Calculator provides business owners a snapshot of their individual business risk profiles based on eight key risk factors.

The Startup Risk Calculator asks questions chosen from the wide-ranging list of questions used in EquityNet’s patented business planning and analysis software Enterprise Analyzer™, and the calculator’s results helps entrepreneurs better understand how to improve their odds of business success. Entrepreneurs answer questions that deal with amount of capital investment; difficulty in obtaining funds; quality of financial management; degree of business planning; annual industry growth rate; management experience; and industry experience. The Calculator immediately generates the company’s odds for success (defined as the business still operating) within a given timeframe identified by the business owner. The results are based on real-world data gathered by EquityNet from over 500,000 businesses across North America.

The calculator was introduced in response to surging interest in equity crowdfunding. Judd Hollas, CEO of EquityNet, said “Entrepreneurs are vitally interested in preparing for the coming of equity crowdfunding next year. We are glad to provide this free tool to let our EquityNet site visitors see if they’re on the right track or not as they prepare to raise investment and pursue their business opportunities.”

Best suited for companies that are four years of age or younger, the Startup Risk Calculator leverages a subset of EquityNet’s proprietary Enterprise Analyzer system, a proven methodology for assessing risk. The comprehensive version of the system analyzes 30 or more important business variables including industry sector and business age. It then compares them against thousands of statistical data points of companies that have failed or succeeded, thereby computing the probability of success for the individual company.

Hollas added, "There are so many myths surrounding business risk, so our Startup Risk Calculator is a great tool to help entrepreneurs understand their risk and pay attention to the things that make the most difference. And if an entrepreneur needs to reevaluate their strategy, this is an excellent exercise to know where to start.”

EquityNet’s Crowdfunding Tools and flagship Startup Risk Calculator can be accessed and used for free at www.equitynet.com/crowdfunding-tools.aspx. ###

About EquityNet

EquityNet (www.equitynet.com) was launched in 2005 and is the original and only patented crowdfunding platform. It is used by thousands of entrepreneurs, investors, government entities, business incubators, and other members of the entrepreneurial community to plan, analyze, and capitalize privately-held businesses. EquityNet features profiles of over 600 investors and investment groups providing access to 12,000+ individual investors and has helped entrepreneurs across North America raise over $104 million in capital.