If you had to describe your company’s mission in a single sentence, what would your pitch read or sound like? One good way to summarize what you do and boil it down to one clear sentence, in my opinion, is following the advice of Founder Institute founder Adeo Ressi (see above).

This is how it’s done: “my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

Simple, right? In your dreams. Now, I know that the sentence above is somewhat vague (and I also realize that we’ve posted Ressi’s advice over a year ago already) but it’s spot-on, and even just thinking about this is a very useful exercise. In the short video below, you can watch Ressi talk more about his proposed one-sentence pitch setup along with some concrete examples.

To read the full, original article click on this link: Startups: Give Us Your Best One-Sentence Pitch | TechCrunch