Conquering the Rigidities that Stifle Business Growth by Claudio Feser, author of "Serial Innovators: Firms That Change The World."

Organizations age and die. They do so because—as they grow and mature—they develop rigidities, at both individual and organizational levels. The process of aging seems to unfold inexorably and naturally—similar to the processes of aging in biological organisms.

Claudio Feser is the author of "Serial Innovators: Firms That Change The World." But the truth is that the aging of organizations is not a natural, biological process. Rigidities—both individual and organizational—are man-made. They originate in two areas: in the human brain, and in organizational constructs composed of human beings.

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