Clay Shirky — the writer, teacher, and consultant on all things online — recently told an audience of innovators, tech enthusiasts and creative minds what they’d least been expecting to hear. There are no rules for creativity.

The event, organised by innovation news site PSFK is designed to inspire and impart knowledge from those who’ve taken risks and succeeded, with experience and insight to share.

Shirky’s talk underlined a point that had been illustrated by those who took part in the event. The true potential success of an idea, a brand or startup is the ability to produce valuable novelty. That, he believes, is where the future lies.

To read the full, original article click on this link: 5 Tips from Clay Shirky on creativity and innovation | memeburn