For decades, inspired by the wisdom of Alex Osborn, he of the vaunted BBDO Agency, conventional wisdom has banked on the idea that innovation comes from brainstorming. And it’s not just any kind of brainstorming, but rather the type where quantity is valued over quality, and where everyone has an equal voice. The underlying tenet of brainstorming is that there should be no criticism because innovation is a delicate flower to be nurtured and encouraged. In the face of criticism, innovation would wither and die, and we would be stuck with old stuffy, inefficient, uncreative processes. But that was then. Now, conventional wisdom is about to turn its back on brainstorming. Out with “Groupthink,” they say. Groupthink thrives on the notion that everyone should stay positive and get along. But innovation may not come from such a happy place.

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