Last December, TechCrunch worked with Adeo Ressi from The Founder Institute to host a competition for one-sentence pitches. It’s been a few months — so we’re doing it again.

Distilling your startup idea into a single sentence can be a big challenge, but it’s crucial for communicating what you’re doing to the outside world. (While there are certainly exceptions, I’ve found that it’s a big warning sign when founders can’t succinctly communicate what they do.) Here’s the basic formula: “My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

To read the full, original article click on this link: Startups: Time For Another One-Sentence Pitch Competition With The Founder Institute | TechCrunch