Tracking performance in the for-profit world is simple; you have, well, profits. Plus tons of metrics and measurers and lists--from the Fortune 500 to the Forbes Rich list to further enshrine top performers. Without looking, you can probably name most of the top 10% of either of those lists. But which are the top social-good organizations? Who are the most influential leaders? What organizations have the most significant impact?

Where do you even start? Lives saved? Diseases treated? Laptops distributed? Trees not cut down? Parts-per-million reductions in pollution? It’s easy to measure effort expended, but much more complex to track impact directly attributed to your efforts. Even in situations where measurement and evaluation are core to a project, they remain that task you do after you’ve completed the project to fulfill the grant contract, not inherently valuable.

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