Early birds, save your creative challenges for just before bed. Your least productive time of day may be the perfect opportunity for a moment of insight, according to a study from a recent issue of Thinking & Reasoning.
Mareike Wieth, an assistant professor of psychological science at Albion College, and her colleagues divided study participants into morning types and evening types based on their answers on the Morningness Eveningness Questionnaire (those who scored in the neutral range—about half of initial respondents—were excluded). Wieth instructed them to solve three analytic problems and three insight-oriented ones. No time-of-day effect was found for analytic problem solving, but subjects’ performance on tasks requiring creative insight was consistently better during their nonoptimal times of day.
To read the full, original article click on this link: Sleepy Brains Think More Freely: Scientific American