Super Sticky

While Apple is often the most highly touted company for its innovation success, 3M is a global innovation company that has remained under the radar for its long-term innovation plans and succeses. With $30 billion in sales and products sold in nearly 200 countries, 3M has made significant contributions to the health care, communications and office business - including bringing the world’s most recognizable brands Post-it Notes and Scotch tape to market.

The root of 3M’s success is its business model; to foster organic growth by inventing entirely new, market-changing products. These disruptive technologies have not only led to new products but to the creation of new industries. In order to foster this growth, 3M has always emphasized the important of research and development (R&D) to which the company dedicates six percent of its yearly revenue. Although a high percentage in R&D spending does not guarantee success, 3M is doing very well.

To read the full, original article click on this link: Innovation: 3M’s lessons to be learned | Innovation Coach