ALeaders a child I can still remember the musical strains of Broadway plays wafting through our home. My mother seemed to believe that all children should be continuously exposed to such music. To this day it amazes me that little pieces of those songs still march their way across the screen in my mind. Why is that important? Because the foundation, or the start, of an entrepreneurial venture is forever tied to the initial vision of the prospective enterprise. And much like the old refrain “let’s start at the beginning, a very good place to start,” you only get one shot to create the first impression.

Most people view vision as a big picture. They also see it as an approximation with pieces not fully defined because it’s the first thing you do. But there are specific building blocks that are very concrete that you would ignore at your own peril.

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