If you’re slouching in your office chair, sit up straight! Medical experts say improving your posture not only prevents back pain, but can provide an added boost to your confidence and physical attractiveness.

LumoBack, a mobile solution for perfect posture, has come a long way since winning a DemoGOD award in 2011. The Palo Alto-based team is working with a slew of physicians and physical therapists to scale a technology that can help millions of Americans benefit from better posture.

“Awareness and active correction of posture is critical for successful prevention and treatment of low back pain,” said Taylor Miller, a physical therapist based in Los Altos, CA. There are many causes of back pain (carrying heavy bags, walking in uncomfortable shoes, etc.) but according to Miller, posture is the critical component.

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