Investment follows innovation follows investment.

Regardless of which comes first, we need both.

Innovation can seem a daunting task. Yet, contrary to popular thought, it should start and end with ignoring what the competition is doing. Innovation is easy; just stop "best practices."

How about an airline with open seating and funny flight attendants?

How about guaranteed overnight delivery of anything anywhere in the world?

What about a condiment bottle that's upside down?

What about a muscle relief in a patch?

To read the full, original article click on this link: Innovation is Easy -- Just Stop 'Best Practices' - TheStreet