The trend for Big Data isn’t showing any signs of slowing down. Here in Silicon Valley, we’re amid a second California gold rush, but this time, we’re turning nuggets of data, not gold, into dollars.

Big Data is not easy to define. It broadly refers to the idea that a company can mine its data and unlock potentially valuable insights. One profession in particular is poised to capitalize on the trend. This elite and emergent group, known as “data scientists,” claims to hold the keys to unlock the value in a treasure trove of data. As such, companies are pursuing data scientist, even though it’s never been clear what they actually do.

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