Commercialization teams face tremendous challenges as they bring new pharmaceutical brands to market. Many of the decisions these individuals make ultimately determine a brand’s success or failure. With this great weight on their shoulders, commercialization teams invest a great deal on market research and competitive intelligence prior to brands’ launches.

Market research is necessary to understand the complexities of certain sales arenas. Companies spend money on market research to help understand the diverse subgroups of patients, doctors, nurses, caregivers and payer organizations present in individual markets. This research reveals unmet needs that, if addressed, translate into clear market opportunities.

To read the full, original article click on this link: Pharmaceutical Companies Shape Commercialization Strategies with Early Investments in Market Research and Competitive Intelligence