Nearly 66% of companies on the Fortune 100 list in 1990 are not on the list some twenty-odd years later. You might ask, what is the reason for this? The fact is that while those companies were run, by and large, by competent and smart businesspeople, the odds are against them for one simple reason: They didn’t innovate and open themselves up to their next market.

Throughout my career, I’ve spoken to people around the world about the history of innovation--getting it right, and in some instances, getting it all wrong. When we talk about this concept of innovation, I’m almost always asked the same questions: Is there any way for large, established companies to innovate? How do companies find destructive innovation? The short answer is yes, but there are some distinct rules to follow when innovating an established brand, and/or starting fresh.

To read the original article: Why Hiring People Who Annoy You Helps You Innovate | Fast Company