If you aren’t paying attention to your competition on social media, I want to help you start practicing.  The fact that so many small businesses are on Facebook, Twitter, Google+, and elsewhere means that there are plenty examples out there of what’s working – and what’s not working.

Let’s look at four questions you can ask to guide your competitive research in social media:

Who are your competitors targeting? How often are they talking?  How often are they interacting? Are they peppering their conversation with valuable content or sales-y pushes? In what light do they cast the competition (i.e. you)?

To read the original article: Competitive Research Through Social Media for Small Business