SAN FRANCISCO, CA--(Marketwire - Nov 14, 2012) - Crowdfunding -- the social web strategies that entrepreneurial individuals and companies use to attract large pools of small investors -- is driving innovation in areas ranging from high-tech to entertainment. Now, the mainstream venture capital industry is taking notice. A new Program for Innovation in Entrepreneurial and Social Finance, launched today at the College of Engineering at the University of California, Berkeley, will help to explain this new phenomenon and identify best practices in micro-, mobile- and early-stage entrepreneurial finance.

S. Shankar Sastry, dean of engineering at Berkeley, announced the initiative during the annual UC Berkeley Global Technology Leaders conference on campus held Nov. 13, 2012.

To read the original article: New Innovation in Entrepreneurial and Social Finance Program Launched by UC Berkeley College of Engineering