A landmark speech by British Prime Minister David Cameron later this month will trigger campaigns to persuade young people to chose between staying in or opting out of the EU, as the issue moves to the fore of the country's domestic political agenda in 2013. Representatives for and against UK membership in the EU told EurActiv they are on stand-by to set campaigns in motion to woo the country’s biggest swing demographic: those aged between 18 and 44, in a year which will see Europe move to the forefront in domestic politics.

Popular advocates will include pop stars and high-profile business leaders, such as Sir Richard Branson.

To read the full, original article click on this link: UK set for youth-focused EU referendum campaigns | EurActiv