bubbles

On paper, open innovation sounds unassailably appealing. Why should your organization have to innovate on its own? Why not attempt to mine the hearts and minds of your customers and other external stakeholders?

But as with most things in business, the dilemma is in the details of execution. Which is why we were thrilled to find the blog of Stefan Lindegaard (@lindegaard), a Copenhagen-based author, speaker and strategic adviser. Lindegaard has posted several compelling pieces on 15inno.com about the execution challenges of open innovation and the lessons that executives — at companies like General Mills, Lego, P&G, Philips, Psion, Siemens, and Unilever — have learned in the process. Here’s a sampling. We encourage you to click over to 15inno.com to learn more.

To read the original article: Open Innovation Challenges: Lessons from Open Innovation Experiences