After getting my undergrad degree (University of Pennsylvania’s School of Arts & Sciences, Department of Psychology) in 1985, I worked for a San Francisco-based startup then called Dial Info. Twenty six years and six startups later, I sold ClickEquations, a paid search management platform. I played the tech startup game a long time.

Yet after many years of driving very fast in a very straight line, I took a left turn in 2012 and founded Real Food Works, a healthy food subscription delivery company. The idea grew out of my own experience getting healthy by eating better. I saw the trend towards healthy eating, personally experienced the power of it, but also saw how impractical it is. There just weren’t any great tasting, convenient options. I spent almost a year looking for a technology opportunity but kept coming back to the fact that the real problem is with food. Having no interest in being in the food business, I dropped the idea.

To read the original article: From Code to Carrots | Entrepreneurship Blog