Ben & Jerry’s is at it again with another neat crowdsourcing initiative.  In a project dubbed “City Churned” the ice cream maker is turning to city locals for flavor ideas that best represent their town.

Five cities have been chosen to kick off the project – Washington DC, New York, Portland, Seattle, and San Francisco – and each one has its own microsite for votes.

In part, the flavors will be decided by a simple tallying of votes, but they’ll also be decided on what citizens do.

For example, Ben & Jerry’s filmed joggers in Washington DC, and those that went in one direction counted as a vote for marshmallow, while joggers going in the other direction were a vote for peppermint.

To read the original article: Ben & Jerry's has Open Innovation Licked | The IdeaConnection Blog