I am sure that there are many more qualities that one needs. But three (4) Rs come to mind.

1. Be Relevant – if your work is not relevant, it will not be recognized. Questions to think about are: (a) what problem (s) are you solving? If you are relevant and solving a problem, I strongly believe that you will create impact.

2. Be Relatable – Can people identify with your product or service? Do you have a target audience or market? Are you providing good customer service? These are some of the questions that you need to think about as you become relatable to your market segment.

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