Tonight I am giving a presentation on naming and positioning at Founders Institute Atlanta. In prepping for it I uncovered an old draft article on the subject of naming. It was part of a series of posts on startup marketing that I published back in the summer of 2009.

While a number of articles have been written on startup naming by the likes of Guy Kawasaki, Jason Calacanis, and Dharmesh Shah, I but together my own simple five point framework for startup name characteristics. I hesitate to call them requirements because in today's day and age if you are going to meet all the requirements it would take a pretty good chunk of change that concept and seed stage companies can not afford