When it comes to the JOBS Act, much of the excitement (as well as criticism) has been around Title III, which, when finalized, will allow unaccredited investors to invest in businesses online.

But other parts of the act were, arguably, just as significant, and they’re here now. One of those sections — Title II, which is sometimes referred to as accredited investor crowdfunding — came into effect on September 23. Title II lifted the ban on general solicitation, or advertising, allowing companies, asset managers, and investment firms to market investment opportunities to the general public.

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