In business, strategies fail not because they are flawed but because they are not implemented well.

In the 20 or so years that I have worked as a consultant I have seen employers craft robust strategies only to see them fail because they did not anticipate the most obvious pitfalls. In my book Making Your Strategy Work: How to Go From Paper to People I have tried to explain what these are and how to avoid them. Here is my top ten derived from over 100 interviews with CEOs globally.

image: http://www.freedigitalphotos.net