Tech giants are struggling to protect your privacy. More to the point, they’re struggling to protect themselves from public criticism.

And security experts say the biggest companies of them all aren’t doing nearly enough to safeguard consumers. Instead, they’re piling on the features and benefits to distract us from the loss of freedom and privacy — smearing layer after layer of lipstick on the proverbial pig.

Image: A photo composition of National Security Agency headquarters in Maryland, U.S. Image Credit: Wikipedia & Harrison Weber / VentureBeat