All weekend long, Rice Alliance director Brad Burke needled members of the Goose Society with affectionate trash-talk, urging them to live up to their reputations as generous investors.

After all, the “Grand Order of Successful Entrepreneurs” has provided much of the drama over the years on the final night of the Rice Business Plan competition. Since the first Goose prize in 2005, members have, upped the ante in the award presentation’s final moments, sometimes doubling the prize or creating an entirely new prize to the delight of a second student startup.

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To read the original article: Big Money Follows Big Talk at Rice University’s Startup Competition | Xconomy