From next month you’re going to start seeing a whole range of new generic top-level domains (gTLDs) popping up online. Alongside longstanding ones like .com and .net, you’ll see geographic, special interest and brand name ones like .africa and .joburg, .sport and .radio, and potentially, .cocacola or .microsoft. Should you rush out and secure every possible permutation that vaguely relates to your existing site or business? Probably not.

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To read the original article: Here’s why the web’s new domains will change everything… and nothing | memeburn