Email marketing can be a powerful tool for small businesses. And it seems easy enough – create content, send to your email list. But there are actually more things to consider if you want to get the most out of your email marketing efforts. One of the things you can do is send out emails at a time that is optimized for your target audience. To do this, you need to first decide who your target audience is. And then you need to figure out when those people are most likely to read their emails.

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