Winning the first time, every time and all the time is unrealistic and harmful to your continued success. Entrepreneurial delusion is a real thing. If it isn’t an official thing, it really should be. We (the entrepreneurs) believe that we will succeed no matter. We’re different, we’re unique, we’re in the top percentile of companies that actually make it beyond the first 18 months. We convince ourselves so intensely that this is the case that failure becomes the enemy. But it isn’t.

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