I’ve had a few email exchanges in the past with startup founders struggling with an idea. Often they’ve been working on their idea for a while, and they have found some things haven’t played out as they had imagined they would.

When we’re in the early stages of the startup, the valley of death, we will often find ourselves questioning our ideas many times. This is great, as we need to validate our assumptions, but it also means we can find the lizard brain kicking in and persuading us we should give up.

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