Or is it £55 million? Or $65 million? That depends on whether you’re an entrepreneur looking for to give away equity in return for investment, or an investor trying to leverage the best deal.

At least that’s the impression that TV shows like Dragons’ Den can create.

For entrepreneurs, putting a price on their companies is a crucial task that affects how much money they want to raise from investors, but it can be time consuming, costly, and for early stagers, very difficult to do.