I've just finished reviewing 180 business pitches for muru-D and will look at another 100+ for Startmate over the next few weeks.  

I've whipped together my thoughts on the written applications submitted:  

1. Writing less material is easier to digest and more likely to be digested at all, i.e. write less. Be specific and don’t use buzzwords. 
2. Do something to stand out from the other 179 applications. 
3. Show revenue. If you can't show revenue, show traction, if you can't show traction, show tenacity. If you can't show tenacity, go be tenacious.

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