Welcome to the era of business model proliferation.

Our obsession with scalability is getting in the way of unleashing the potential of the 21st century. We are so fixated with scalability we have taken our eye off of delivering value at every scale including the most important scale of one. The Industrial Era did that to us. Reaching the mass market takes precedence over delivering value to each customer. New customer acquisition trumps delivering value to existing customers. It’s not only business that is obsessed with scale