Whether you’re a startup looking to attract venture capitalists, a nonprofit hoping to break your previous funding record, or an established business venturing into new territory, you need to be able to sell your story to all the people in a position to help you succeed — or, quite simply, you won’t.

You might be a coding genius or a brilliant app designer, but if you aren’t able to articulate how your product can change people’s lives, you won’t get very far. Here are some tips for creating not only a story, but momentum to carry you through the beginning stages of any new venture.

Image: http://mashable.com/