‘Disruption’ is usually viewed in the context of a paradigm being changed and is often accompanied by the sense that it couldn’t have been anticipated. Yet, ask almost anyone if they expect their business to be disrupted and the answer will be ‘Yes’.

This is backed up by PwC’s latest research. Of 1300 respondents in its 18th Annual Global CEO Survey, 62% expressed concern about the impact of disruption in their industry, with Australian business leaders even more likely to anticipate disruptive trends than their global counterparts.