A software developer, a tech start-up, a tracking device manufacturer and a cold pressed oil producer present their businesses in front an audience of more than 100, in the amphitheater of the Economic Studies Faculty in Cluj-Napoca, in the heart of Romania. They seem open to discussion and questions from the audience and willing to experiment with a new instrument: financing via the capital market.

Thirteen other companies have already presented their investment cases in front of interested investors, in Bucharest, and announced plans to get listed on the new AeRO market, Bucharest Stock Exchange’s alternative market dedicated to small and medium enterprises and start-ups.