Ruth Sherman prepares CEOs, Oscar-winning celebrities and entrepreneurs for public speaking and video opportunities. She recently spoke with Small Business Trends in an exclusive interview regarding the art of giving a great speech, whether live or as a video presentation.

Many tend to avoid public speaking, mainly out of fear. However, this is something the great public speakers seek to benefit from rather than eliminate. The ability to give great speeches can help you thrive in other important areas of business, Sherman believes.