A younger Geoff Gross hard at work in 2010.

Millennials have been dubbed the “entrepreneur generation” — and rightfully so. More and more young people are forgoing a traditional corporate career and setting out on their own to build the next great company, and many are starting out right here in Philadelphia.

Even with the odds of success stacked against them, hard-working young people press on to pursue their vision and embark on the journey of turning an innovative idea into a thriving business. Sounds simple, but of course, starting a business from the ground up is easier said than done, and with any new venture comes challenges.