What is the best-performing venture capital fund in the world? If you judge by the amount of media attention and name recognition a firm receives, then Sapphire Ventures would never appear on your list.

Try doing a Financial Times online search of top VC firms Accel Partners, Sequoia Capital or Andreessen Horowitz, and you'll find an average of 300+ article mentions apiece. If you do the same search for Sapphire Ventures and its previous incarnation, SAP Ventures, the total number of online article mentions across both searches is…25.

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