While they attended Harvard Business School, Marcela Sapone and Jessica Beck inadvertently came up with a startup idea thanks to their messy apartments.

The two women hired someone off of Craigslist to come do their laundry and buy their groceries weekly, and then they split the cost.

The woman they hired, Jenny, came to their apartments to take care of errands that would otherwise pile up. This would eventually evolve to become their company, Alfred.