The answer to this question might depend on who you ask. I recently sat in on a webinar by BuzzSumo Director Steve Rayson that discussed blog post length and the role it plays in SEO and user engagement, and there seems to be agreement about a few key truths. First and foremost, blog post length won’t matter if the quality is rubbish. Furthermore, whether or not long-form or short-form content performs well will depend on the intent behind the writing (i.e., B2B or B2C).