It is no secret that the use of mobile technology is growing, from phones to tablets the market has seen an almost unprecedented growth in the past three years. With Millennials taking over the workforce and Generation Z not far behind, we would be fools not to realize this trend will continue. So why then are so many companies resisting moving toward mobile-friendly websites? It is understandable that the investment seems expensive and time-consuming, but here are five of the many reasons it is not only worth it but ultimately essential.

1. Mobile Friendly Applies to More Than Just Phones:

Many people forget or don’t realize that mobile-friendly sites are used by tablets as well. When you take a look at how quickly the tablet market is growing and replacing both PC’s and laptops, it is terrifying to realize the number of customers you will be unable to reach if you remain without a mobile friendly website. Studies conducted by Gear have shown that within five years most people may be without PC’s and laptops. Without a mobile-friendly website you are looking at 80% of possible clients that you would be unable to service.