Here’s a not-so-shocking newsflash: nobody wants to fail.

While I don’t know them personally, I’m pretty sure that none of the hundreds of American athletes traveled to the Olympics with the “F word” on their minds. There is absolutely nothing emotionally pleasant about failing, because it makes you feel like, well, a failure!

But if you want to be an entrepreneur, you’d better suck it up and get used to it.

Last month, I sat down with Forbes’ 30-Under-30 Creator, Randall Lane, to discuss the entrepreneurial honorees for this year (check out our full video interview here on The Unicorn in the Room).