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The pitch. It’s the life blood of entrepreneurs, and if you’re shy about telling your company’s story to potential investors, you better get over it fast.

“There’s a process you have to go through to raise money,” said Cairn Cross, a founding partner of FreshTracks Capital, a venture capital firm based in Shelburne. “You need to pitch a lot, and you need to pitch to a lot of people. You get a lot of nos.”

FreshTracks was one of the sponsors of the Vermont Peak Pitch 2011 event last week, an event that brought together aspiring entrepreneurs and investors at Sugarbush Resort in Warren to take the lift ride together and ski back down. It’s on that six-minute ride up, and on top before the ski down, that entrepreneurs have the ears of the money folks to sell their ideas. It was the first time for the annual event at Sugarbush.

To read the full, original article click on this link: Make your best pitch count | The Burlington Free Press | Burlington, Vermont

Author: Dan D’Ambrosio,