Toms Shoes--the canvas shoe company that pioneered the "buy one, give one" model now copied by nearly everyone--is debuting a brand new "one for one" idea called Toms Glasses. Buy one pair and people in the developing world, who have just as bad vision as we do but little access to ophthalmologists, will get free glasses, medical treatment or surgery.
Could it mean a change of title for founder Blake Mycoskie, Toms's Chief Shoe Giver? (We kid.) Mycoskie says that his travels in the developing world revealed a new problem: "What we've seen with our shoes is that they really help people with two basic needs: education and being able to work and have a livelihood." Improving sight has the same affect. Children who can't see in school can't learn; older workers who lose their vision can't work. And it's a large problem. There are 284 million people around the world who are visually impaired, and 39 million who are blind.
To read the full, original article click on this link: Toms Glasses: The Newest Buy-One-Get-One Product From Toms Shoes | Fast Company
Author:Morgan Clendaniel
