“Where’s the beef?” The angry, irascible cry of actress Clara Peller in 1984 – 1985 commercials for Wendy’s burger chain became an iconic slogan of the 1980’s and even penetrated into the Democratic primaries as Vice President Walter Mondale challenged Senator Gary Hart with the same cry. In many ways it established the power of commercials to affect a competitive advantage, although most people fail to recall that Wendy’s burgers were the product. Americans have a love-hate relationship with commercials. Many watch the Super Bowl, not for the football, but to be entertained by the real contest: who will win the commercial shootout?
The commercial marketplace is a phenomenon that we all experience with commercials, obnoxious or not, used as a marketing tool to achieve sales and wealth creation through the buying and selling of products and services. Innovation drives a significant portion of the economy created by that marketplace and is often called the innovation economy. But innovations drive not only the commercial marketplace, but are bought and sold in a marketplace known as the innovation marketplace.
To read the full, original article click on this link: Go Forth and Innovate!: Universities and the Innovation Marketplace
Author: Keith McDowell
