Being a good entrepreneur means being able to effectively convince an investor that you have a great idea, persuade partners that your approach is right, and convince potential customers that the solution is right for them. If all your ideas are intuitively obvious to everyone, you probably aren’t thinking outside the box, or don’t really have the next big thing.
The process and tactics involved in winning over others with your views have has been studied extensively by Howard Gardner, and documented in “Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds.” It turns out that the same principles apply to changing your own mind (learning new things), as well as others.
To read the full, original article click on this link: Startup Professionals Musings: Entrepreneurs Need Every Secret to Persuasion
Author:MartinZwilling
